Here is a question I get asked over and over.  I just got over the phone with a consultant asking the same question. So, I have decided it is time to answer this on my blog.

Why Your Mary Kay Online Ads and Clicks Are Not Converting

“I need some help with social media marketing.  I do a lot of posting on Facebook, Twitter and LinkedIn and I get a lot of clicks.  I also use paid Google and Facebook ads. Unfortunately my clicks are not converting into sales or team members.”

Well, just because you are placing ads on Facebook or doing Google ads and getting clicks does not mean a squat.  Why do I say this?  Simply because getting clicks does not translate to quality.

You can spend thousands of dollars putting up Facebook and Google Ads or spend eternity posting your Mary Kay links on Facebook.  You can even feature the most beautiful models, the MK Pink Cadillac and the Mary Kay top Nationals on your ads and still get nothing or minimal conversion.

You can get millions of clicks on these ads or postings but you do NOT want to do that.  Why?  Because your most famous Mary Kay celebrities a.k.a. top directors or nationals have absolutely nothing to do with your target demographic.

Some of you might need just a little more revelation to understand why this is the case.  This is because some of you have been programmed to think that posting pictures and links to videos or sites of your Mary Kay upline is the way to market.

I have even seen a lot of Facebook and Twitter spamming about certain TV celebrities who have used Mary Kay.

If you want your Facebook ads to immediately start converting, to recruits or customers depending on who your ad is targeting, then you need to stop thinking like a desperate consultant or director and start thinking like your prospects.  Is this too much to ask?

When putting up these Facebook or Google campaigns you must carefully choose your keywords and think like a Mary Kay prospect who is searching for what you have to offer.  The truth is, all Facebook Ads are not created equal!

There are ads that target people who are ready and willing to buy products from you or ads that target women who are ready to join your business.

On the other hand, there are ads which are directed to people who are just slightly interested.  They will probably click on the ad for curiosity or just because they see a good looking model or their favorite TV celebrity.

This works the same for those using Google Ads.  All keywords are not created equal. There are keywords that target buyers and there are keywords that target broad searchers.  Are you getting confused on what in the world I am talking about?

This is not rocket science.  What I am trying to point out here is how you target your prospects.  For example, there is a difference between someone searching “Mary Kay Cosmetics” and another one searching “How to make money at home selling Mary Kay.”

The first one will get you thousands of clicks with very minimal or zero conversion while the second one will get fewer clicks with a very high conversion rate.

Someone typing the second phrase a.k.a. long tail keyword, already know what they want and they are ready to sign up as consultants.

What you need to understand here is that the key to making money selling Mary Kay or recruiting more people into your Mary Kay team, is not convincing people to buy or join.

It is knowing how to find women and men who already want to buy what you have, or women who are ready to start a home based business.

So, if you have been busy slaving your life away posting non converting ads on Facebook or Google there you have it.  But before you start jumping up and down there are three things you must make sure you understand:

1.  Understand that using the right keywords will help you target the right demographic.

2.  Understand that Mary Kay Inc. has rules and policies.  They have guidelines that you have to follow if you want to do online advertising.

You must learn the different between Mary Kay advertising and advertising for your own personal brand.  Those two are separate.  You want to focus on the second.

3.  Make sure you have a “slammin'” landing page to send all your prospects to. It could be a professional blog or a one page squeeze page.  Do NOT send traffic to a company generic website or a poorly designed web page.

In all three cases above, you need to get in the head of your prospect or customer and start thinking like them.  Figure out the type of person that is most likely to sign up to join Mary Kay business or to buy Mary Kay products.

What would they be searching for online?   What pain are they experiencing and how does your Mary Kay business help relieve their pain?  What will make them want to sign up with you specifically?

As a member of our Pink Cadillac Academy Training Program, you get two ready made blogs with professional landing pages for free.  You will also get access to my step by step video training on how to target the right prospects for your Mary Kay business .

You get to watch me do a demo on how to use proper keywords on Google and social media sites.

You can spend $47 and learn with me or you can spend thousands of dollars with some other people who have no clue how your Mary Kay business works.

Alternatively, you can join all the many online morons out there that spends so much money on Facebook or Google Ads that convert no one.  They even send their traffic to their company replicated website that people cannot remember the following day…. www.marykay.com/shaniquaj14678  really?????  Who in their right mind is going to remember this a day or a week later?

To get high conversion rate you need to focus on the quality of your traffic and the quality of the landing page you are sending that traffic to.  Obviously, I do not know where you are right now in your Mary Kay business.

But if you want to improve your sales and team building, then you will need to step into the 21st century marketing techniques and utilize the internet marketing much better.

So, if you really want to learn how to use the right keywords that convert for Mary Kay business, go ahead and click here to join now and watch me do a live demo on the whole process.

Am I trying to sell you my program?  Yep!  Why?  Because I am that good and my training rocks!!!!